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Midem 99 Cannes, France- Liquid Audio Adds Internet Muscle For Labels and Artist Promotions

    MIDEM- Cannes, France January, 1999 - Redwood City, Calif. based Liquid Audio, www.liquidaudio.com, is the first Internet company focusing exclusively on the needs of the professional audio and music industries providing labels, artists and production facilities with software tools and technologies to enable the secure online distribution of professional quality audio. Liquid Audio's technology, which was introduced to Midem attendees in January of '98, allows consumers to preview and purchase CD-quality music over the Internet, while ensuring copyright protection and tracking royalties. Formed by veterans of the music industry and professional recording engineers, Liquid Audio is leading the convergence of music and technology to establish the Internet as a new medium for music publishing.
     Continuing to build a strong momentum as the Internet music distribution company of choice for the music industry, Liquid Audio has experimented throughout the year with numerous promotional and marketing techniques and has developed a flexible menu of marketing programs to ensure the success of their Internet sales and promotion campaigns. With the launch of its Liquid Marketing Services group, labels and artists using Liquid Audio technology will have access to this flexible menu of marketing programs to meet the specific need of each company. 
     To date, music fans have enjoyed high-quality streaming previews and free or for-sale secure downloads of top-selling artists in Liquid Audio format including, the Dave Matthews Band, Hole, Beck, Marilyn Manson, Creed, Natalie Imbruglia, Sarah McLachlan, Brian Setzer, Reel Big Fish, Cracker, Beth Orton, Bruce Hornsby, Rod Stewart, Primus, Brian Wilson, Candyskins, Simple Minds, Jimi Hendrix, Emmylou Harris, Jesus and Mary Chain, and Roger Taylor. This all-star list of major artist promotions reinforces Jupiter Communications findings that record labels would first embrace Internet music distribution on the promotional level to supplement artist marketing efforts. 
"Liquid Audio prides itself on helping labels and artists promote and sell their music online, and Liquid Marketing Services is a logical extension of that outreach," said Dick 
Wingate, vice president of content development and label relations for Liquid Audio. "Liquid Marketing Services was developed to help labels and artists understand the many features of the Liquid Music System and how those features deliver results for their online marketing campaigns, whether for promotion or for sale. The demand for Liquid Marketing Services came directly from the market and we've had great success with it so far." 
    Most recently, Geffen Records and Liquid Marketing Services provided consumers the opportunity to download the hit single "Celebrity Skin" from Hole's new album of the same name. And Marilyn Manson fans got a special track off his Interscope Records "Mechanical Animals" album before it hit the shelves and debuted at No. 1 on the Billboard sales charts. Consumers have been able to enjoy numerous brand name artist previews and downloads on label and artist Web sites, as well as being able to purchase Liquid Tracks at a growing number of online music retail sites and at Liquid Music Network affiliate sites. Liquid Music Network is a showcase of Liquid Tracks for sale and promotion and is available at popular music and lifestyle destination Web sites. 
    Major record companies that have used Liquid Audio technology to promote and sell their music on the Internet include BMG Online's genre based Web sites, Geffen Records, Interscope Records, RCA Records, Virgin Records, DreamWorks SKG, Giant Records, The Windham Hill Group, Almo Sounds, Outpost Recordings and EMI Records (UK). Key independent labels include Sub Pop Records, Twin Tone Records, Mojo Records, Wind-Up Entertainment, CMC International, KTEL, Platinum Entertainment, Razor &Tie;Entertainment, Rykodisc, Oh Boy Records, Rounder Records and What Are Records. 
   

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   www.midem.comR*
 
Texas Music Magazine   Vol. 10  No. 1  January 2001

 

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